Wednesday 25 January 2023

Gelato Dedicated to My Daughter

Amoroso Gelateria is Scott Cho's second business - his first being in facilities management.

We interviewed Scott to find out more about his new store, and what made him open it.

What were Scott's aspirations for opening Amoroso Gelateria?

 “My aspirations for starting a gelato shop all started from my daughter,” Scott says, “I wanted to produce the best quality gelato for her to enjoy - it's that simple!”

Scott strives to make gelato with high-quality, natural ingredients so his family and friends can enjoy rich, creamy gelato that tastes exactly ‘like it used to be’ - or perhaps even better than it used to. 

He personally selects the freshest ingredients for his ice-cream. With the best ingredients, and unmatched gelato making technique, Amoroso Gelateria is certainly set apart from the crowd. 

What made Scott choose New Farm for his first location?

 “I chose New Farm because of the demographic. With a higher disposable income, people are more comfortable paying for higher quality products,” Scott explains.

“The New Farm demographic are generally very relaxed and comfortable people that are often more inclined to search for the best quality products in the area.” 

The frequent events that are held in and around New Farm is also a contributing factor for Scott, where people from surrounding suburbs travel to experience the area. 

“There is also a large family demographic in and around New Farm that often pass by the shop, grabbing a scoop of gelato on the way,” Scott explains.

“I like the foot traffic and constant flow of people, both locals and from surrounding suburbs, around the shop with other neighbouring retail tenants in the vicinity as well.”

What are the future plans?

Scott is opening a second gelato shop, with a wider array of flavours, and a shop that also sells coffee and other cafe style items to suit everyone's needs.

You can experience the delicious gelato that Amoroso Gelateria offers at Shop 4 / 75 Welsby Street, New Farm - they are open Monday - Sunday from 12pm - 9pm.